Xiaojing Yu is an Associate Research Director at Ipsos, where they have contributed extensive expertise in qualitative research across various industries since 2019. Previously, they served as a Senior Research Manager at Ipsos from 2009 to 2018, collaborating with numerous multinational clients such as P&G and Coca-Cola. Xiaojing's earlier experience includes roles at L’Oréal as an Assistant Product Manager and in marketing consulting, where they managed innovative product development projects. They hold a Master's in Marketing from HEC Paris, along with bachelor's degrees in Economics and Administration from Tongji University, and Business Administration from NEOMA Business School.
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