Xiaoran Wu

Xiaoran Wu is the Executive Research Director at Ipsos, where they have been since 2017. With professional experience in marketing research, supply chain management, and business development, Xiaoran excels in client service and retention. Previously, they held various roles at Ipsos, including Senior Research Manager and Associate Research Director, and worked as a Sales Planning Manager and Product Manager at Beijing Hit-Tech Wealth Electronic Product Co., Ltd. Xiaoran earned a PhD in Management Information Systems from the University of North Carolina at Charlotte, where their research focused on RFID diffusion in supply chains. They also hold a BS in Chemical Engineering from Beijing University of Chemical Technology.