Yasser Omar is an experienced professional in the fields of market research and business strategy, currently serving as the Managing Director for Ipsos in Egypt since January 2019. Prior roles include Acting General Manager at FeedBack Market Research (MENA) for a brief period in 2018, Managing Director at YouGov MENA from 2014 to 2017, and Strategy & Marketing Director at Exeed Industries from 2012 to 2014. Yasser held various positions at PepsiCo over a span of 14 years, including Managing Director for the AMEA Division and Strategy & Insights Director. Earlier in the career, Yasser contributed to research initiatives at Unilever Arabia and Nielsen. Yasser holds a Bachelor's degree in Architecture & Urban Planning from King AbdulAziz University, earned between 1980 and 1986.
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