Yvonne Chow

Ipsos

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Yvonne Chow

Commercial Head of Analytics, Greater China

Yvonne Chow is an experienced analytics consultant based in Shanghai and Taipei, specializing in data analytics and media optimization. They hold a Bachelor’s degree in Sociology from Shanghai University and are currently pursuing further education at the University of Minnesota Morris. Yvonne has a proven track record in business development, project delivery, and analytical consulting across various sectors, including FMCG and finance, while also leading teams to significant revenue growth in previous roles at Nielsen and Ipsos. Their strong strategic thinking and expertise in analytic tools have made them a key player in developing effective media and marketing strategies.

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