Madison Ortiz

Madison Ortiz is an experienced social media and marketing professional with a focus on digital content creation and engagement strategies. Currently serving as a Social Media Specialist at IPSY, Madison has successfully created a series of self-care videos on TikTok that garnered 4 million views and contributed to an Instagram and TikTok content plan that tripled the follower count. Previous experience includes internship roles at Fleek, UC Santa Barbara, TikTok, Her Campus Media, and Lubove Santa Barbara, where Madison developed content strategies, scouted models, and enhanced brand visibility across various platforms. Madison holds a Bachelor's degree in Film/Cinema/Video Studies and a Certificate in Digital Marketing from UC Santa Barbara.