Sofia Newland

Sofia Newland is a seasoned professional with extensive experience in consumer insights and brand strategy. Currently serving as a Consumer Insights Manager at IPSY since September 2022, Sofia specializes in delivering consumer insights analysis and strategic recommendations across the USA, Canada, and Mexico markets. Prior to IPSY, Sofia held the position of Senior Brand Strategy and Mix Development Assistant at Unilever, where leadership in innovation projects and strategic planning for the Fabric Cleaning category was pivotal. As a Market Insight Assistant Manager at Unilever, Sofia developed a deep understanding of retail analytics, providing actionable insights to marketing and sales teams. Earlier career experiences include roles at Nielsen as a Semi Senior Account Executive, where Sofia generated growth diagnostics for clients, and at NXTP Labs, contributing to startup development. Sofia holds a Licenciada degree in Marketing from Universidad de Ciencias Empresariales y Sociales, obtained in 2013.