Eric Geslien

Eric Geslien serves as the Chief Executive Officer of Cinnamon Inc., the first company offering a no-cost patient access solution for health systems, and a unique SaaS provider with an HL7 API for specialty pharmacy benefits. As the Founder of Donor Points, Geslien has created a digital fundraising advertising network for nonprofits. Geslien also holds a board member position at Red Oak Realty, a woman-owned real estate company in the Bay Area, and acts as an investor and advisor for ipvive, inc., focusing on emotion triggers and AI-driven communication. Additionally, Geslien is an investor in Atlas Health, which partners with hospitals to provide access to financial aid programs. Previous roles include Vice President of Business Development at Research Now and Enterprise Sales at AdParlor Inc. Geslien holds an MBA in Marketing and Finance from Golden Gate University and a Bachelor's in Marketing from San Francisco State University.