Leon Chen

Senior Vice President at iQiyi

Leon Chen has a strong background in marketing and advertising. Leon worked as a Senior Vice President at iQIYI.com, where they focused on content marketing and promotion for various dramas, movies, and variety shows. Prior to that, they held the position of COO, Maxus China at GroupM Maxus for four years, where they managed multiple accounts for clients such as Pfizer, Huawei, and Apple. Leon also served as Deputy General Manager at STARCOM WORLDWIDE LIMITED and as a Group Account Director at FOOT CONE & BELDING, TAIWAN. Earlier in their career, they were an Account Director at Leo Burnett.

Leon Chen obtained a BS degree in Psychology from National Cheng-Chi University between 1989 and 1993. Later, they completed an MBA in Business, Management, Marketing, and Related Support Services from the University of California, Riverside - A. Gary Anderson Graduate School of Management from 2000 to 2001.

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