Eric Benoist

Eric Benoist is a seasoned professional with extensive experience in marketing and strategy across various industries. Currently serving as a Senior Advisor at iQo and a Board Advisor Certified Chair™ at Le Collège du Dirigeant, Eric focuses on reinventing strategic consulting through the integration of AI and impact-driven change. Previously, Eric held significant roles at Pernod Ricard, including CEO positions in Japan and Central Europe, and Global Chief Marketing Officer, where efforts centered on enhancing marketing practices, achieving double-digit growth, and optimizing investment through AI. Earlier experience includes leadership roles at Henkel, Bahlsen Group, and Rhônee Poulenc, supporting strong brand management and market development initiatives. Eric holds a Master’s Degree in Marketing from ESCP Business School.