Lim Debbie is a Senior Principal of Regional & MY Primary Intelligence at IQVIA, bringing nearly 17 years of market research experience in the healthcare sector across the APAC region. Previously, Lim held positions as a Principal Regional Primary Intelligence and Engagement Manager at IQVIA, as well as Associate Director roles at Ipsos Healthcare and Kantar TNS. Lim's career includes extensive experience in managing pharmaceutical client engagements and delivering strategic recommendations. Lim is currently pursuing a Bachelor's degree in Finance and Marketing at the University of Technology Sydney, having previously earned a Bachelor of Business degree from the same institution.
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