Sherry Lye

Sherry Lye is a skilled marketing and strategy professional with diverse experience across multiple sectors. Beginning as a Digital Marketing Intern at Studio 155 Pte Ltd, Sherry developed campaigns and managed social media for various brands. Subsequent roles include Analyst in Strategy Consulting at IQVIA, where advisory services were provided to global clients in Biopharma, and Regional Marketing Intern at Panerai, focusing on CRM and market strategies for Southeast Asia and Oceania. Additional experience includes revamping social media for Tirisula Yoga Pilates, a Project Analyst role at 180 Degrees Consulting Singapore concentrating on APAC market entry strategies, and brand management for Abbott's Similac portfolio in Singapore. Academic achievements include a Bachelor’s degree in Business Administration from the National University of Singapore, with a specialization in Business Analytics and Marketing, and a solid GPA.