Sofia Ruiz, MBA, is currently the Associate Director of Operational Effectiveness at IQVIA, where they lead studio operations and manage strategic projects. Previously, they served as Associate Manager and Associate Director at IQVIA, focusing on operational processes and project management. Sofia has a background in event planning from their time as a Senior Meeting Planner at Rubra Eventos and holds a Bachelor's Degree in Tourism and a Digital Graphic Design certification. They are skilled in developing performance dashboards and implementing process improvements to enhance operational efficiency.
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