Elie Shuggi

Elie Shuggi is a digital product, technology, and innovation leader with extensive experience in start-ups, scale-ups, and corporate settings. They served as Chief Product & Design Officer at Asto, where they implemented strategies that significantly increased customer engagement before its closure in 2021. Currently, Elie is the Chief Product Officer at TrafficGuard, responsible for product and technology, and has previously held key roles at Sendle and Aviva. With a focus on fostering high-performing teams, Elie is passionate about creating a culture of innovation, while also advocating for sustainability and mindfulness in their personal pursuits.