Irani Corp (also known as Al-srad Ltd.) is the exclusive representative of the world’s leading fashion brands in Israel using a variety of marketing channels: wholesale, multi-brand retail stores, mono-brand flagship stores, and e-commerce. It is a private company owned by the Irani family. 

Over the past three decades, Irani Corp created long terms and successful relationships with the leading international brands. the company revolutionized the Israeli fashion market by creating a premium retail environment for leading international brands and establishing a world-class infrastructure to ensure that each brand receives the highest level of service.  

The operating model of the company manages individually each of the leading brands by a brand manager and dedicated team while enjoying the synergy of being part of the leading premium fashion company in Israel, allowing top-of-the-line logistics, finance and IT services for all its brands.  

Our direct to consumer distribution channels:

-Extensive retail network 

With 110 retail stores, of which 65 are mono-brand and 45 multi – brand and Over 30,000 sq.m. of retail space in prime locations throughout Israel, Irani Corp.’s retail concept stores, similar to leading multi-brand stores around the world, are popular among Israel’s fashion-savvy consumers who seek luxury and premium fashion brands.  

The Group operates the only fashion zone at Ben-Gurion International Airport, spanning 550 sq.m. of retail space. 

-E-commerce 

The website, Factory54.co.il, offers a large selection from the world’s top Premium and luxury brands, as well as a weekly fashion and lifestyle magazine with original content. 

Leading international brands:

Irani Corp. is the sole distributor in Israel of over 100 leading international high-end fashion brands, including: 

• DIESEL  
• LEVI’S 
• HUGO BOSS 
• POLO RALPH LAUREN 
• TOMMY HILFIGER 
• CK 
• MICHAEL KORS 
• EMPORIO ARMANI  
• SAINT LAURENT 
• DOLCE & GABBANA 
And many more

Apparel & Fashion

E-Commerce

Retail

IRANI CORP (FACTORY 54)

Roni Irani

Omer Ben Moshe

Déborah Janicek

Uri Michaeli

Michal Kalish

Ravid Flexer

IRANI CORP (FACTORY 54)

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