Yasmine Cherry

Yasmine Cherry has a diverse range of work experience spanning various industries. Yasmine is currently the Co-founder & CEO of IRAYE AG, a position they have held since January 2021. Prior to this, they worked at Charlotte Tilbury Beauty from 2017 to 2021, where they held roles such as Global Brand Marketing Manager and Commercial Special Projects Manager. Yasmine played a key role in spearheading the company's expansion into the Middle East market and managed the launch of their first three stores in the region.

Before joining Charlotte Tilbury Beauty, Yasmine worked at Scintillia Skincare from 2016 to 2017 as a Strategy and Corporate Development Executive. Yasmine'sresponsibilities included designing and implementing a new digital strategy for the company and creating a blueprint for future expansion plans.

Yasmine also gained experience as a Business Development Consultant at PA Consulting Group from 2014 to 2016, working on projects in industries such as healthcare, government, energy, and automotive. Notably, they successfully won a bid to reform Kuwait's healthcare system.

Yasmine has also held positions at Biopharm Services as a Bioprocess Consultant, Scintillia Skincare as a Website Designer & Strategist, Fadia Karam Cosmetics as a Finance Intern, and BHF-BANK as a Fixed Income Intern. Yasmine started their career as a Floor Assistant at Selfridges.

Overall, Yasmine Cherry has a strong background in strategy, marketing, project management, and business development, with experience in various industries.

Yasmine Cherry completed their education in a chronological order. Yasmine attended the British School Al Khubairat from 2000 to 2009, where they obtained their A-Levels. Following this, they enrolled at UCL and pursued a Bachelor of Engineering (BEng) degree in Biochemical Engineering from 2009 to 2012. Lastly, they furthered their studies at UCL and earned a Master of Science (MSc) degree in Biochemical Engineering from 2012 to 2013.