EF

Edoardo Freddi

Chief Marketing Officer at IRCA Group

Edoardo Freddi has a strong background in marketing and leadership roles in various companies. Edoardo started their career at Unilever, where they worked as a Marketing Director from 1995 to 2006 and later as the Global Brands Vice President from 2006 to 2009. After that, they joined Ecor-Naturasi as the Chief Marketing Officer, where they focused on the premium organic food and beauty sector. Edoardo then moved to Perfetti Van Melle, where they served as the International Marketing Director for Caramelle e Cioccolato. Currently, they are working at IRCA S.p.A. as the Chief Marketing Officer, responsible for redesigning marketing strategies in a fast-growing B2B company.

Edoardo Freddi pursued an MBA in Marketing, specializing in Marketing for companies of the Service Industry, from 1994 to 1995 at the MBA University of Trento (Accademia di Commercio). Edoardo later obtained a degree in Sociology & Economics with a score of 110/110 from Università di Trento between 1988 and 1992. Prior to that, they completed their secondary education at Liceo Scientifico Enrico Fermi from 1983 to 1987, focusing on Science and Maths. Edoardo also obtained certifications in Google Analytics Advanced, CTA (Certified Transactional Analyst) for Coaching Leaders, Teams & Organizations, and Squared Online from Google and other prestigious institutions.

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