Simon Shen

Simon Shen has extensive work experience in the field of market research. Simon began their career as a Research Manager at Sino Marketing Research in June 2004. After that, they worked as a Research Manager at Research International from March 2005 to March 2009. Following that, they served as a Senior Project Director at Synovate from April 2009 to June 2010. Simon then joined Diagaid as a Research Director in June 2010 and held that position until May 2016. Currently, they are the Managing Director at iResearch, starting from May 2016.

Simon Shen pursued their education starting from 1997 when they obtained a Bachelor's Degree in Economics from China Agricultural University. Simon then proceeded to Xiamen University where they completed their Master's Degree in Marketing Communication from 2002 to 2005. Simon continued their academic journey at Xiamen University, earning a Doctor of Philosophy (Ph.D.) in Branding and Brand Equity, which they completed in the years 2009 to 2016.