Tom Darnell

Tom Darnell has extensive experience in various roles in the field of business leadership and strategy. Tom started their career as a Marketing Executive at Hibu in 2001, where they were responsible for introducing new marketing and sales strategies. Throughout their time at Hibu, they held several positions, including Strategy Development Manager, Head of Strategy in New Markets, Head of Customer Management & Closed Loop Marketing, and Head of New Customer Strategy. In these roles, they focused on improving approaches to market and customer insight, developing multi-channel marketing and sales engagement strategies, and building partnerships with commercial entities and the UK government to expand reach in the SME market. In 2011, they were promoted to Director of Affinity & Loyalty, where they established Hibu's incubator business unit and developed and launched products for email marketing, loyalty and payment solutions, and an affinity scheme in partnership with American Express.

Darnell then moved on to serve as the Chief Commercial Officer at Creare - Digital Marketing, where they led the turnaround strategy, established a commercial model for growth, and prepared the company for an eventual exit. After their time at Creare, they joined Betsson Group as the Customer Engagement Director, responsible for customer engagement strategies.

Most recently, Darnell has been the Chief Operating Officer at IRIS Audio Technologies since 2018. At IRIS, they focus on enabling deeper connections between humans and audio through their AI software, IRIS Clarity, which eliminates noise in various settings such as motorsports tracks, contact centers, and online meetings.

Apart from their recent roles, Darnell has also worked as an advisor and consultant to high-growth businesses. Throughout their career, they have demonstrated a commitment to innovation and delivering a high ROI for customers.

Tom Darnell's education history includes studying at the CIM | The Chartered Institute of Marketing. However, specific details such as the start year, end year, degree name, and field of study are not provided.