Tom Edwards

Tom Edwards is an experienced Senior Strategy Director at Iris, with a tenure starting in May 2015 after progressing through various roles including Planning Director and Senior Planner since joining the company in August 2006. Notable achievements include leading campaign and brand strategy for Shell Australia, creating the Brand Positioning for V-Power, and developing the digital engagement platform Shell LoVeDrives. Tom has also significantly contributed to digital planning for Vivid with a revamped website and discovery tool. Earlier in the career, Tom managed planning for high-profile brands such as Orange, Jack Daniels, and Unilever, while also serving as an Account Manager primarily for Sony Ericsson. Tom holds a BSc in Management & Pharmacology from the University of Leeds and completed 4 A-Levels at Princethorpe College.