Culture is global. Digital. Unstoppable.
But you can’t shake hands with a reel.

iRL was born from a simple conviction:
the most powerful thing you can do with digital culture is bring it to life.

We launched during Paris Fashion Week in 2022 with 10 brands and artists. Since then, we’ve created immersive experiences in iconic locations, where brands, creators, artists, and tastemakers truly connect.

WE SPOT THEM BEFORE YOU KNOW THEIR NAME.
- Slawn: 90K followers when we hosted him → now 550K, with Nike collaborations and limited editions with Rolex.
- Bravest Studios: 80K → now 650K, ranked top #3 on StockX and €10M+ annual revenue.
- Alongside Chito, who just collaborated with adidas Y-3;  Mowalola with Crocs; Huni with Adidas and Zellerfeld; and dozens more, discovered early, scaled globally.

6 editions.
300+ talents.
10,000+ of real connections.

At the intersection of fashion, art, music, food, beauty, and tech, iRL transforms cultural energy into visibility, credibility, and measurable business impact.

FOR SPONSORS
Authentic Gen Z access, before talent becomes well know.
Trusted by partners including Meta, Saucony, Alpha Industries, CAT Footwear, Maison de Corée, Chivas, Heineken, Red Bull, and Jinro.

FOR BRANDS & ARTISTS
A proven, high-impact global launchpad, bringing you face-to-face with the people who accelerate relevance, visibility, and growth.

UPCOMING
Paris — June 26-28,2026

One platform.
Bridging EMEA, APAC, Africa, and the Americas.

Turning youth culture into real-world opportunity.
This is iRL.
Into Real Life.

CONTACT
om@irlworldwide.com

iRL Worldwide

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iRL Worldwide

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Teams

Offices

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