Rob Driscoll

Director, Consumer Engagement & Activation

Rob Driscoll has extensive experience in marketing, with a career spanning over two decades. Currently serving as the Director of Consumer Engagement & Activation at iRobot since September 2015, Rob is responsible for leading Field Marketing, Consumer Activation, and Retail Training efforts in North America, focusing on integrated marketing programs for Roomba and Braava. Prior to this role, Rob held the position of Marketing Manager for National Programs at Keurig Green Mountain, where strategic development of marketing initiatives was key to driving brand awareness and adoption. Earlier career experiences include significant roles at Boston Beer Company, where Rob managed cause marketing initiatives and consumer promotions for the Samuel Adams brand. Rob began the career in event marketing and account management at various agencies, demonstrating a strong foundation in strategic marketing and brand development. Rob holds a Bachelor of Science in Communications from Salem State University.

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