Silvia G.

Silvia G. is an accomplished professional with extensive experience in digital marketing, particularly in paid acquisition and online performance optimization. Currently serving as the Director of Paid Acquisition at Ironhack since October 2021, Silvia manages a multi-million dollar global budget while driving KPIs and marketing analytics. Previously, as the International Traffic & Online Acquisition Manager for Yves Rocher, Silvia led digital acquisition initiatives across 23 countries. Silvia co-founded Twiga.io, where responsibilities included sales and marketing strategy formulation and client relationship management. Other significant roles include Head of Traffic Team and Head of Business Development at Galeries Lafayette, and Account Director at Tradedoubler, where team management and strategic client development were key duties. Silvia holds an MBA from ISC Paris and has completed a coding bootcamp at Coding Academy by Epitech.