CG Lim

CG Lim is currently the Head of Operations for the Asia Region at The IRONMAN Group, where they support licensed events and business development across several countries. Previously, CG owned and directed Athlete's Circle (M) Sdn Bhd, establishing Malaysia's first multisports retail shop and actively participating in sporting goods distribution and training. From 2014, CG has served as Regional Director for World Endurance Malaysia Sdn Bhd, managing the IRONMAN Asia Office and overseeing marquee sporting events in Malaysia. CG also owned and directed Hivelocity Events Sdn Bhd, managing significant sporting events and launching Malaysia's first multisports event registration portal. CG holds a Bachelor of Science (BSc Hons) in Physics from Universiti Malaya and a Diploma in Computer Studies from NCC Computing Center in the UK.