Sam Brawn

Sam Brawn is currently the Regional Director for the UK, Ireland, Netherlands, and Africa at The IRONMAN Group, where they lead operations and logistics for high-profile endurance events. Sam has accumulated extensive experience in event management, encompassing P&L management, team leadership, and stakeholder engagement. Previously, they held roles including Operations Manager and Race Director at IRONMAN, where they were responsible for operations across the EMEA region. Sam's career began with a focus on sports coaching, working with Liverpool Council to promote healthy lifestyles in schools and community programs. They hold a Bachelor of Applied Science in Sport Development and Business from Liverpool John Moores University and completed IOSH training in event industry safety.