Iron&Soul is our answer to what modern fitness should feel like in 2025.

We are building experience-focused fitness clubs designed for people who want more from their training than rows of machines and a brand color. Spaces that give you energy instead of taking it. Clubs that combine design, performance, and real member-centricity to create an experience that stands out in a crowded market.

Iron&Soul brings together top-tier equipment, boutique classes like HYROX, boxing, running and pilates, a full recovery area, the right on-site nutrition, and even coworking. Everything is integrated into a seamless digital member journey from onboarding to training to tracking progress.

Our mission is simple: make it easier for people to live healthier lives by blending fitness, entertainment, and lifestyle. We believe fitness clubs can become true third places: spaces where people train, stay, connect, and come back.

Iron&Soul

Alexander Frenger

This department oversees strategic planning and operational execution to drive organizational effectiveness.

Iron&Soul

Org chart

Teams

Operations Leadership

Offices

Iron&Soul

Org chart

Teams

Operations Leadership

Offices

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