Alison Craven

Alison Craven is a seasoned professional with extensive experience in client relationship management and CRM systems. Currently serving as a Client Relationship Manager at Irwin Mitchell since March 2014, Alison champions the sharing of relationship intelligence and oversees the firm's CRM system, providing support and training. Prior to this role, Alison spent over 17 years at 3i Group plc in various capacities, including CRM and Training Consultant, where responsibilities encompassed configuring CRM modules and delivering training for a private equity technology solution. Alison also held the position of Marketing Executive, managing global CRM processes and data management strategies. Alison's career began as a Customer Services Manager at Ram Bathrooms, and educational accomplishments include degrees in History and European Studies from The Open University, alongside a PRINCE2 Foundation/Practitioner certification.