Lara Sánchez is a skilled marketing and events professional with extensive experience in leadership and project management within various agencies. Currently serving as the Responsable de patrocinios y eventos at iryo since February 2024, Lara has previously held key positions such as Directora de cuentas at b!Hub, leading a team focused on unconventional marketing and partnerships for major clients like Telepizza and Vodafone. With a background in supervising advertising projects for automotive brands at Auriga Sport and production roles at entities like Belowgroup and Naturact, Lara has demonstrated expertise in executing and overseeing promotional activities and events. Educational qualifications include a degree in Advertising and Public Relations from Universidad Complutense de Madrid and specialized training in digital marketing.
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