Diego Rufo is a Design Manager at VML THE COCKTAIL, where the focus is on personal and organizational growth through the integration of Behavioral Economics into the design process. As a Product Designer and Strategist, Diego specializes in creating user-centered products and experiences, guiding businesses from concept to optimization. In addition to roles in academia as a professor of Behavioral Economics and Product Design, Diego coordinates and hosts a podcast addressing challenges in the film industry and has served as a film critic for MagaZinema. Diego's previous experience includes UX specialization and digital transformation at IKEA España and event management in the cultural sector. Diego holds multiple degrees in Philosophy and cultural management from renowned institutions.
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