Jon Burkhart

Jon Burkhart is a seasoned creative professional with extensive experience in content creation, brand storytelling, and digital marketing. As the Founder of TBC Global Limited since December 2014, Burkhart has developed the creative content division, Tad Bit Creative, and has engaged in keynote speaking and coaching for various conferences, including SXSW. Burkhart also serves as a Firecracker Speaker and Academic Lecturer at ISDI, focusing on executive education in digital transformation and content strategy. With a diverse background that includes roles at Real-time Content Labs, iris worldwide, Agency Republic, and others, Burkhart is recognized for coining the term "Newsjacking" and for contributions to high-profile campaigns for brands like Sony Ericsson and adidas. With degrees from Virginia Commonwealth University and Samford University, Burkhart combines a rich academic foundation with practical expertise in the ever-evolving digital landscape.