Isentia
Jesse Yu has over nine years of professional experience in media analysis and client management, currently serving as an Account Executive at Isentia since July 2014, where responsibilities include writing and overseeing media reports for prominent banks and providing daily updates to clients. Prior to this, Jesse worked as a Junior Research Assistant at Hong Kong Baptist University and as a Research Associate at Isentia Ltd, focusing on media sentiment analysis. Jesse holds a Bachelor of Social Sciences in China Studies from Hong Kong Baptist University, with a specialization in Geography, as well as an Associate of Social Sciences in Political Science from HKUSPACE Community College. Early education was completed at Diocesan Boys' School.
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Isentia
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Isentia Group Limited is a media intelligence company. The Company is engaged in the provision of media intelligence services to public and private sector clients through media database, media release distribution, media monitoring, social media monitoring, media analysis and content marketing. The Company's segments include Australia and New Zealand (ANZ) and Asia/Rest of the World (Asia/RoW). The Company has developed and hosted a range of Software as a Service (SaaS) platforms, such as its Mediaportal that provide customers access to time critical information, as well as tools to analyze and report on media intelligence. The Company provides social media insights and monitoring, quantitative and qualitative analysis, and analysis required by customers. The Company develops content marketing strategies and digital content. The Company uses Communique, a workflow management platform to handle the production process.