ISG is an independently-owned, full-service market research firm based in the Twin Cities. Founded in 1996, the firm began with a specialization in data-collection. Since then, the company has grown steadily by fostering strong client relationships based on credibility, expertise and trust. Today ISG maintains a leadership position in data collection capability, but also offers a complete range of quantitative and qualitative research services and strategic consultation – delivering truly turnkey information solutions for a broad base of clientele across a wide variety of industries.
Our services include:
  -Assessments and planning
  -Attitude, perceptions, awareness and utilization
  -Brand analysis, re-brand, brand refresh
  -Competitive intelligence
  -Concept testing: Creative, messaging, new product, promotion, merchandising, website
  -Consumer segmentation and profiling: demographic, psychographic and technographic
  -Customer loyalty / net promoter scoring
  -Market potential and penetration
  -Market segmentation
  -Monitoring: Trends, brand health
  -Organizational research: Sales performance, change management, organizational health assessment
  -Pricing strategy
  -Product development / product improvement
  -Product testing
  -Recall: Brand, campaign, message
  -Secondary research
  -Situational analysis
  -Strategy consulting
  -Tracking studies
  -Website usability testing

Bob McGarry

This department is responsible for managing and optimizing data management processes and operational functions.

ISG

Org chart

Teams

Data Operations

Offices

ISG

Org chart

Teams

Data Operations

Offices

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