Lars Knudsen is currently the European Sales Manager at ISH Spirits, where they focus on promoting an award-winning range of alcohol-free products. With over 23 years of experience in prominent international retail companies, Lars is recognized for their expertise in sales, brand development, and customer relationship management. Previously, Lars held key positions such as International Sales & Marketing Manager for Simply Chocolate and Business Unit Manager at Carlsberg Group, among others. They studied International Economics and Management, specializing in Marketing and Economy, at Hillerød Business School from 1995 to 1998.
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