ISHKAR
Electra Simon is a seasoned professional in the creative and media sectors, currently serving as a Creative Consultant at EMERGENCY ONG Onlus since March 2025 and a Leader of The Pin Project in Europe at ISHKAR LTD since October 2017. The Pin Project addresses the refugee crisis through sustainable craftsmanship on a global scale. In addition, Electra holds multiple roles at HIP Hotels - HIP Media Group, including Creative Director and Head of Partnerships, while also freelancing as a Copywriter. Electra's previous experience includes positions as a Freelance Picture Researcher for Phaidon, Contributing Writer for SUITCASE Magazine Ltd, and various editorial internships, including at Vogue España. A Bachelor of Philosophy & Spanish was earned from the University of Bristol between 2013 and 2017.
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ISHKAR
Real and imagined barriers have isolated countries like Afghanistan, Yemen, Mali and Iraq from international trade and tourism. The result is that pathways to some of the world's most extraordinary places, people and cultures have narrowed, or in some cases, disappeared altogether. We have come together with partners from across the world to restore these pathways once again through a unique blend of travel, craftsmanship and story-telling. By doing so we hope to change one-sided narratives, while creating economic opportunities where they are desperately needed.