The aim of ISKCON is to acquaint all people of world with universal principles of self-realization and God consciousness so that they may derive the highest benefit of spiritual understanding, unity and peace. The Vedic literature recommend that in the present age of Kali-yuga the most effective means of achieving self-realization is always hear about, glorify, and remember the all-attractive Supreme Lord Sri Krishna. Therefore, it recommends the chanting of the Holy Names: Hare Krishna Hare Krishna Krishna Krishna Hare Hare / Hare Rama Hare Rama Rama Rama Hare Hare. This sublime chanting puts the chanter directly in touch with the Supreme Lord through the sound vibration of His Holy Name.

ISKCON Juhu

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