Chris Murton is a commercially driven CEO with extensive experience in driving growth, digital transformation, and value creation across the retail, technology, and telecom sectors. Over the past decade, Chris led iSmash to become the UK's largest tech-repair chain, achieving a successful sale to Assurant Inc. in 2024. Chris's expertise includes designing growth strategies, building leadership teams, and forging valuable partnerships. Prior roles at Carphone Warehouse, TalkTalk, and West One Technology provided foundational knowledge in multi-channel retail and digital operations. Currently, Chris is completing The Emerging CEO Programme at Imperial College Business School, focusing on sustainable growth and leadership effectiveness. Key interests include value creation through transformation, team empowerment, and aligning commercial outcomes with long-term strategy.
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