“changing the way we interact with the World”

BOLD innovation, IMMERSIVE media experiences & GREGARIOUS community values

iSPARX™ is an Immersive Media Agency specialising in Augmented Reality (AR), Artificial Intelligence (AI), spatial computing, and intelligent geospatial experiences.

We design and develop bespoke digital products that transform physical places into responsive, interactive environments for culture, education, retail, tourism, events, and public engagement.

Our core platform, AR+IQ™, combines AR, AI, geospatial mapping, and cloud infrastructure to create intelligent reality systems that work across mobile, web, installations, and emerging XR devices.  ￼

AR+IQ™ is built as modular spatial infrastructure rather than a single-purpose app. The platform supports adaptive AI agents, real-time analytics, geospatial anchoring, multi-user interaction, and collaborative storytelling.  ￼

The iSPARX™ ecosystem includes:

• AR+IQ™ – intelligent reality and spatial computing platform
• AR+concierge™ – AI-powered interactive avatar experiences
• AR+artist™ – immersive storytelling for arts and culture
• AR+guide™ – geospatial wayfinding and tourism experiences

The platform supports ARKit, ARCore, Unity, GPS, LiDAR, and cloud-based AI systems, enabling scalable deployments across public spaces, galleries, retail environments, tourism destinations, and live events.  ￼

Founded in 2020, iSPARX™ consolidates years of immersive media research and development into a sovereign, modular framework for intelligent spatial experiences. The company is majority Māori and Indigenous owned, grounded in kaupapa Māori values, ethical design, sustainability, and data sovereignty.  ￼

We believe the interface is no longer the screen. It is the world around us.

“Changing the way we interact with the world.”

iSPARX™

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iSPARX™

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