IT Cosmetics is the fast-growing beauty brand built by Jamie Kern Lima.IT Cosmetics makes more than 300 beauty products, focusing on color cosmetics, brushes, tools, and most recently, skin care, which the company launched earlier this year. On QVC, Lima is known to remove her makeup to show the rosacea that prompted her to start the business inthe first place – and then reapply her cosmetics live on television.

Beauty & Cosmetics

Consumer

IT Cosmetics

IT Cosmetics' headquarters in Jersey City, NJ, United States

Jamie Kern Lima

Priyanka “Piya” Newkirk

Jessica Chapa

Beth Ann Alunni

Alyssa Lopez

Somiya Raz

Judith Sikora (“Jude”)

Eileen Barker

Laura Wright

Jennifer Lisa Best

Maggie Hull

Paul Elliott Doyle

Jessica Ross

Maud Jullien

Roseanne Fama

The Makeup and Beauty Artists team at IT Cosmetics is responsible for showcasing the brand's products through expert application techniques, both on live television and in various promotional settings. They leverage their skills to conduct demonstrations, tutorials, and QVC appearances, ensuring the effectiveness of IT Cosmetics' offerings are vividly displayed to potential customers, and providing personalized beauty consultations to enhance customer experience and drive sales.

Makeup and Beauty Artists

The Sales and Training team at IT Cosmetics is responsible for driving sales growth through effective training programs and educational initiatives. This team ensures that sales representatives and beauty consultants are well-versed in the company's extensive product line, knowledgeable about application techniques, and updated on the latest beauty trends. By providing hands-on training and support, they empower staff to confidently engage customers and promote the brand's products, ultimately enhancing customer satisfaction and boosting sales performance.

Sales and Training

The Sales and Account Management team at IT Cosmetics is responsible for driving revenue growth through strategic partnerships and effective sales strategies. This team manages relationships with key retail partners, ensures product availability and visibility, and plans and executes special events to boost sales. They also offer training and education to retailer staff to better represent IT Cosmetics products, while closely monitoring market trends to refine sales tactics and meet consumer demand.

Sales and Account Management

This department is responsible for promoting products and driving sales through retail and marketing strategies.

Sales and Marketing

This department focuses on developing and maintaining the brand's identity, ensuring consistent messaging and representation across all platforms.

Brand Management

The Product Development Team at IT Cosmetics is responsible for ideating, creating, and enhancing the company's range of beauty products, from color cosmetics and brushes to new skincare lines. They conduct market research, oversee formulation processes, ensure compliance with regulatory standards, and collaborate closely with other departments to bring innovative and high-quality products to market.

IT Cosmetics

Org chart

Teams

Makeup and Beauty Artists

Sales and Training

Sales and Account Management

Sales and Marketing

Brand Management

Product Development Team

Offices

IT Cosmetics

Org chart

Teams

Makeup and Beauty Artists

Sales and Training

Sales and Account Management

Sales and Marketing

Brand Management

Product Development Team

Offices

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