IT Cosmetics is the fast-growing beauty brand built by Jamie Kern Lima.IT Cosmetics makes more than 300 beauty products, focusing on color cosmetics, brushes, tools, and most recently, skin care, which the company launched earlier this year. On QVC, Lima is known to remove her makeup to show the rosacea that prompted her to start the business inthe first place – and then reapply her cosmetics live on television.

Beauty & Cosmetics

Consumer

IT Cosmetics

IT Cosmetics' headquarters in Jersey City, NJ, United States

Jamie Kern Lima

Roseanne Fama

Travis Donner

Priyanka “Piya” Newkirk

Maud Jullien

The Makeup and Beauty Artists team at IT Cosmetics is responsible for showcasing the brand's products through expert application techniques, both on live television and in various promotional settings. They leverage their skills to conduct demonstrations, tutorials, and QVC appearances, ensuring the effectiveness of IT Cosmetics' offerings are vividly displayed to potential customers, and providing personalized beauty consultations to enhance customer experience and drive sales.

Makeup and Beauty Artists

The Sales and Training team at IT Cosmetics is responsible for driving sales growth through effective training programs and educational initiatives. This team ensures that sales representatives and beauty consultants are well-versed in the company's extensive product line, knowledgeable about application techniques, and updated on the latest beauty trends. By providing hands-on training and support, they empower staff to confidently engage customers and promote the brand's products, ultimately enhancing customer satisfaction and boosting sales performance.

Sales and Training

The Marketing team at IT Cosmetics is responsible for creating and executing comprehensive marketing strategies to boost brand awareness and drive sales for the company's diverse range of beauty products. This team handles everything from digital and social media campaigns, visual merchandising, branding, content creation, global market coordination, packaging design, and promotional events. By leveraging their branding expertise and creative talent, they aim to engage and inspire a global audience, aligning with IT Cosmetics' mission of helping individuals achieve confidence through innovative beauty solutions.

Marketing

The Sales and Account Management team at IT Cosmetics is responsible for driving revenue growth through strategic partnerships and effective sales strategies. This team manages relationships with key retail partners, ensures product availability and visibility, and plans and executes special events to boost sales. They also offer training and education to retailer staff to better represent IT Cosmetics products, while closely monitoring market trends to refine sales tactics and meet consumer demand.

Sales and Account Management

The Leadership Team at IT Cosmetics is responsible for setting the strategic direction and ensuring the overall success of the company. This includes overseeing brand engagement, marketing, sales, product development, and customer care. They collaborate to drive innovation in beauty products, enhance customer experience, and expand the brand's global presence. The team also focuses on maintaining the company’s core values and vision, originally founded by Jamie Kern Lima.

Leadership Team

The Education and Training team at IT Cosmetics is responsible for developing and implementing comprehensive training programs for both internal staff and external partners to ensure a deep understanding of the brand's products and values. This includes creating educational content, conducting live demonstrations, and providing strategic guidance on effective selling techniques. Their goal is to empower all stakeholders with the knowledge and skills needed to represent IT Cosmetics authentically and effectively.

IT Cosmetics

Org chart

Teams

Makeup and Beauty Artists

Sales and Training

Marketing

Sales and Account Management

Leadership Team

Education and Training

Offices

IT Cosmetics

Org chart

Teams

Makeup and Beauty Artists

Sales and Training

Marketing

Sales and Account Management

Leadership Team

Education and Training

Offices

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