Sam Lu is a Senior Business Development Manager at Italthai Engineering, focusing on data center MEP and civil works, solar power projects, and power substations. Sam has a rich background in technology, branding, and large-scale project development, having advised Rajadamnern Stadium and contributed to research commercialization at King Mongkut’s University of Technology Thonburi. With an international MBA and an MA in Digital Communication, Sam bridges academia and industry while leading initiatives that strengthen Thailand's role as a regional hub for data and innovation.
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