Aritra Mukherjee

Aritra Mukherjee possesses extensive experience in digital marketing and e-commerce, currently serving as the Digital Marketing & Brand Commerce Lead at ITC Limited since September 2020. In this role, Aritra leads digital marketing and e-commerce planning for the Snacks & Noodles cluster and has previously held positions such as Manager - Digital Commerce & Performance Marketing and Assistant Marketing Manager, where responsibilities included driving e-commerce growth, managing media planning, and executing digital campaigns for various brands. Aritra's career also includes notable roles at Dr. Reddy's Laboratories, Emami Ltd, and ABP Group, with a strong focus on digital media strategy, campaign execution, and performance analytics across multiple sectors. Educational qualifications include a PGCPMBM in Brand/Marketing Management from MICA, along with credentials in web analytics and data science.