Ipsita Bora

Ipsita Bora is a marketing professional with diverse experience in content creation, brand strategy, and social media management. As a Research Intern at Goonj, Ipsita conceptualized the 'Goonj se Khabar' campaign, effectively disseminating Covid-19 information to over 10,000 individuals in rural India. In the role of Head of Content at Marketing & You, Ipsita significantly grew Instagram followers and engagement, produced a viral reel with 10 million views, and managed a content team. As a Team Lead at WageIndicator Foundation, Ipsita drove global content creation and SEO optimization, leading a team of 25 interns to enhance organic traffic. Currently, as a Brand Executive at ITC Limited and previously engaging in retail strategy for SUGAR Cosmetics, Ipsita has demonstrated a strong ability to implement data-driven solutions and improve operational efficiency in various marketing initiatives. Ipsita holds a Bachelor of Business Administration in Marketing from FLAME University, completed in 2023.