Payal Mehra

Payal Mehra is an accomplished Brand Manager at ITC Limited since July 2021, leading the Ecommerce business for the Matches & Agarbatti Strategic Business Unit (SBU) and driving growth through various channels, including a D2C portfolio curated for marketplaces. With a focus on building the Mangaldeep brand on digital platforms, Payal has successfully garnered over 100K Instagram followers within a year by leveraging inbound, content, and influencer marketing. Prior roles include Manager at the Forum for Industry Interaction at IIM Ahmedabad, where project management for multiple clients was undertaken, and a Summer Internship at Mondelēz International, contributing to the innovation team for the chocolate category. Payal also has experience as a Subject Matter Expert at Oliveboard. Educational qualifications include an MBA from the Indian Institute of Management Ahmedabad and a Bachelor's degree from Shri Ram College of Commerce.