Sam Allen

Chief Executive Officer

Sam Allen joined Iterable in 2025. Previously served as EVP & Global COO at Tableau and as COO & GM at Salesforce.org, where he helped scale multi-billion-dollar businesses and led global operations, GTM strategy, and M&A. Brings over 30 years of experience driving transformation and growth across enterprise software, with a track record of building high-performing teams and delivering results at scale. MBA from the Wharton School and BA from the University of Missouri.