Lars Flerén

Lars Flerén has extensive work experience in sales and management roles in various companies. Lars is currently the Head of Channel Sales at ITRS Group, responsible for driving channel sales revenue and implementing growth strategies in the North EMEA region. Prior to this, Lars worked as a Sales Director at Red Ocean Software, driving sales and marketing management to increase revenue and profit. Lars also served as a Sales Manager and Partner Business Development Manager at SAS Institute, where they focused on sales of analytics and BI solutions and driving value creation initiatives with Nordic partners. Lars has also held positions such as Sales and Marketing Manager at NCA Facility Services, Senior Channel Manager at Cisco Systems, and IT Manager/Lead IT Project Manager at Swedbank. Overall, Lars has a proven track record of driving sales growth, implementing effective strategies, and managing teams.

Lars Flerén completed a degree in Mechanical Engineering and Electronics from KTH Royal Institute of Technology, graduating in 1988. Lars later pursued a degree in Market Management from IHM Business School, which they obtained between 1994 and 1996.