We are a grassroots design studio based in Arunachal Pradesh, fostering sustainable livelihoods at the intersection of Craft, Cultural Heritage and Ecology.
 
We believe traditional craft practices and place based value systems rooted in rural societies hold the answer to several pressing environmental and social issues.

Vision: 
Our vision is to build Craft-to-Conservation initiatives linking traditional knowledge, and indigenous livelihoods with ecosystem stewardship offering a replicable model for sustainable mountain livelihoods and biodiversity stewardship.

Mission: 
Our mission is to harness traditional craft as a tool to incentivise community based environmental and cultural conservation. We are working with the Brokpas to incentivise the use of yak fibre, and valorise the heritage loin loom weaving to enhance income opportunities for small weavers and herders in West Kameng district of Arunachal Pradesh.

Milestones:
1. Stanford Seed Spark Cohort 9, 2024
2. Darwin Initiative Biodiversity Grant in partnership with WWF India, 2023-26
3. 'Top performer' at Women Start Up Program Cohort 4 - IIM Bangalore, NSRCEL, 2024
4. Incubated at 'Women Start Up Program' - IIM Bangalore, NSRCEL, 2023 -24
5. Aarohana for Women - NICE X Catalyst for Women Entrepreneurship, Cohort 2023
6. Winner of 'Peoples Choice Award' - UN SDSN Youth Solution - Innovation Readiness Program, 2022
7. Finalist at 'Fashion Values Challenge' - Center for Sustainable Fashion, London (UAL), 2021-22

Follow our journey on Instagram here👇🏼
https://www.instagram.com/itsallfolk/

Its All Folk

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Its All Folk

Org chart

Teams

Offices

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