Anna Kirwan is a Conversion Marketing Executive at ITV, where responsibilities include leading creative efforts for subscriber campaigns and supporting the delivery of marketing initiatives across digital, TV/VOD, and CTV platforms. Previously, Anna served as a CRM Analyst, focusing on reporting and data interpretation to enhance marketing strategies. At Worcester Bosch, Anna worked as a Graduate Customer Experience Analyst, utilizing tools like Tableau and Alteryx for customer data analysis. This experience followed a brief internship at The Grad Soc, where skills in branding and content creation were developed. Anna holds a Master of Science in Marketing from the University of Birmingham and a Bachelor of Science in Psychology from The University of Sheffield, complemented by a MiniMBA completed in 2023.
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