Catherine Hallam

Catherine Hallam is a seasoned professional in data strategy and analytics, currently serving as the Head of Product (Data) and Head of Data Strategy (Advertising) at ITV since January 2020. Prior to ITV, Catherine held senior leadership roles at Videology, Inc. from October 2012 to February 2019, including Senior Director and Director of Data Strategy & Analytics. Catherine's experience also includes a tenure at Experian from April 2010 to October 2012 as Head of Planning & Reporting for Digital Advertising, where responsibilities included product development and campaign reporting for online advertising. Catherine began her career in marketing at Spero Communications and further developed expertise in client services and decision-making at Experian Integrated Marketing. Catherine earned a Master of Arts degree in Modern Languages (Russian) from the University of Oxford in 2001.