James Boodt serves as the Head of Creative Strategy at ITV, where prominent accomplishments include creating a cross-broadcaster campaign for People’s Postcode Lottery and establishing a multi-year partnership campaign with Samsung. Prior experience includes senior strategic roles at McCann, where James developed loyalty programs linking major franchises to retailers and repositioned brands such as Hermes and Vax. Early career roles involved strategic planning for automotive brands at Prophecy Unlimited and brand humanization at Tangible, alongside foundational experience in hospitality and research positions. James holds a Bachelor of Arts in Politics from Swansea University.
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