Michael Sibert is an experienced media professional with a strong background in journalism and production technology. Currently serving as the Production Technology Development Manager at ITV since March 2010, Michael oversees the operational success of various production systems and workflows, focusing on Avid systems, Adobe, and VizRT, among others. Previous roles at ITV include News Systems Workflow Manager, Content Hub Editor, Reporter, and Sports Correspondent, where Michael demonstrated leadership in newsroom workflow design and major event coverage. Before joining ITV, Michael worked as a Freelance Reporter for ITN and as a Multimedia Producer at ESPN. Michael holds a BA(Hons) First Class degree in Broadcast Journalism from the University of Staffordshire.
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