Mike Barrett has over 25 years of experience in the media sales industry, currently serving as Group Sales & Partnerships Controller at ITV since March 2010, where leadership of a sales team focuses on maximizing revenue and creating bespoke creative partnerships. Prior experience includes a Key Account Director role at Viacom Brand Solutions, managing a team responsible for driving revenue across popular channels like MTV and Nickelodeon, and an Account Manager position at Carlton Television, specializing in ITV franchises. Notably, Mike played a key role in developing ITV's first Ad Funded TV program, 'Baby Baby'. Mike holds a Bachelor of Arts degree in Business Administration from De Montfort University.
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