ITV
Mike Barrett has over 25 years of experience in the media sales industry, currently serving as Group Sales & Partnerships Controller at ITV since March 2010, where leadership of a sales team focuses on maximizing revenue and creating bespoke creative partnerships. Prior experience includes a Key Account Director role at Viacom Brand Solutions, managing a team responsible for driving revenue across popular channels like MTV and Nickelodeon, and an Account Manager position at Carlton Television, specializing in ITV franchises. Notably, Mike played a key role in developing ITV's first Ad Funded TV program, 'Baby Baby'. Mike holds a Bachelor of Arts degree in Business Administration from De Montfort University.
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ITV
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ITV plc (ITV) is an integrated producer broadcaster. The Company creates, owns and distributes content on multiple platforms. It operates through two segments: Broadcast & Online and ITV Studios. The Broadcast & Online segment operates the commercial family of channels in the United Kingdom and delivers content through television broadcasting. In addition to linear broadcast, the Company delivers its content on multiple platforms, including the ITV Hub and pay platforms or through direct content deals. The ITV Studios segment is the Company's international content business, which creates and produces programs and formats that return and travel, including drama, entertainment and factual entertainment. ITV Studios produces programming across a range of genres for ITV's own channels. ITV Studios also operates in five other international locations being Australia, Germany, France, the Netherlands (primarily Talpa) and the Nordics, where content is produced for local broadcasters.