Andrea Bloom

Andrea Bloom has diverse work experience in the field of creative producing and writing. Andrea'smost recent role was as a Senior Creative Producer at ITVS, where they conceptualized, wrote, and directed multi-platform marketing campaigns for the PBS Series Independent Lens. Andrea also developed content marketing strategies and created short-form editorial videos. One notable achievement was winning the 2022 Webby Award for producing and writing a 4-part social editorial series.

Prior to ITVS, Andrea worked as a Lead Producer at Skycar Creative from 2017 to 2019. In this role, they supervised the creative team in developing marketing and event videos for well-known brands such as Adobe, Google, Coca-Cola, and Facebook. Andrea also handled projects from conception to delivery, including writing creative briefs, producing on set, post-producing, and liaising with clients. Andrea made significant improvements in Skycar's post-production workflows by revamping the scheduling system.

In 2017, Andrea had a freelance role as a Writer for Life Noggin Studios, where they developed, researched, and wrote editorial science videos for the YouTube channel Life Noggin. Andrea'svideos consistently received an average of 1 million views each.

From 2016 to 2017, Andrea worked as a Producer at Discovery Digital Networks. Andrea directed and owned the creative aspects of over 300 episodes of DNews, an editorial science series on social platforms. Within the first 3 months, Andrea successfully increased DNews' viewership to a record high of 5 million views per week on YouTube and Facebook. Andrea also implemented new formats and diversified the content, resulting in a 150% improvement in views per episode.

Before that, Andrea held the position of Producer at Smithsonian Enterprises from 2015 to 2016. In this role, they developed, scripted, and managed multi-platform content for the Smithsonian Institution and its partners. Andrea's work included creating editorial videos, promotional campaigns, animated explainers, exhibit media, and event videos. Andrea was recognized as a 2016 Webby Award Finalist for the editorial series Ask Smithsonian. Additionally, Andrea directed campaign videos for the Smithsonian's first-ever crowdfunding effort, which raised over $500,000 in just 5 days.

Andrea's earlier work experience includes roles such as Creative Producer at Interface Media Group (2012-2015) and Producer at WebsEdge (2011-2012), where they produced and coordinated educational and promotional videos for various institutions. Andrea also worked as a Producer and Writer at VideoTakes, Inc. (2008-2011), producing videos and documentaries for nonprofit, government, and independent organizations. Andrea's clients during this time included USAID, the United States Air Force, The Nature Conservancy, the World Wildlife Fund, and Conservation International.

Andrea's career began as an Associate Producer at Sapling Pictures (2008) and the National Park Service (2007-2008), where they gained experience in coordinating productions, recruiting interview subjects, and assisting on shoots. Andrea also handled tasks such as logging footage, acquiring archival materials, clearing rights, and writing press releases.

Overall, Andrea Bloom has demonstrated a strong skill set in creative producing and writing, with a proven track record of success in developing engaging content for various platforms and clients.

Andrea Bloom attended the University of Oregon, where they pursued a Bachelor of Science degree in Broadcast Journalism and Communication Studies. Andrea also completed a minor in Environmental Studies. Additionally, Andrea went on to study at American University, where they earned a Master of Fine Arts degree in Film and Electronic Media.